Nigerian Websites Growing faster in Traffic than South African Websites

Nigerian websites, particularly social networks and e-commerce sites, are beginning to catch and will eventually surpass their South African counterparts, according to a social media expert.

According to the Alexia ranking, out of the 15 most visited websites in Africa, four are from Nigeria – Nairaland at number one

, Vanguardngr.com at number 5

, Jumia Nigeria at number 12

and Konga.com number 14.

Although Nigeria’s largest social networking site, Nairaland, became the continent’s most visited website earlier this year, overtaking South Africa’s News24

, South Africa still has more websites (seven) on the list than Nigeria.

Experts however believe the margin will continue to reduce as more Nigerians come online and rely on the internet for their daily lives.

Social media is another area that experts believe would further close the gap between Nigeria and South Africa.